At the end of the discussion, Mosseri agreed to building a separate app with a planned release date of January 2023. That month, Meta Platforms CEO Mark Zuckerberg-seeking to take advantage of the situation-discussed Twitter-like features the company could add to Instagram with the service's head, Adam Mosseri. In November 2022, Meta employees started discussing the possibility of creating a separate app for Instagram Notes, an upcoming text-based feature designed for Instagram. Similarly, discontented users migrated to alternative platforms, including Mastodon, Hive Social, and Tumblr. As Twitter's owner and CEO, Musk implemented several changes to the platform, including monetizing the platform's application programming interface (API) his views and policy changes concerned many advertisers, some of whom left the platform. On October 27, Musk acquired the company for US$44 billion in an agreement with the company's board. On April 14, 2022, business magnate Elon Musk attempted a hostile takeover of the social media platform Twitter. Approximately 220,000 users globally downloaded the original Threads app, less than 0.1% of Instagram's monthly active users. Instagram discontinued this version of Threads in December 2021, mainly due to most of its features being rolled out on Instagram, as well as low usage compared to other social media applications. It was integrated with Instagram's "Close friends" feature, so that users could send images, photos, and texts privately to others, and was embedded with Instagram's photo editing system. This app's functionality resembled that of Snapchat, allowing users to communicate through messaging and video chats. In October 2019, Threads was introduced as a separate app available for Android and iOS. Threads immediately became available in 100 countries (out of 193 UN member states), but has delayed its launch in the European Union as it waits for regulatory clarity from the European Commission regarding the service's data collection policies. Development on Threads-internally known as "Project 92"-commenced in January 2023, with the platform officially launching on July 5, 2023. The company subsequently began developing a separate app focused on text-based posts. This feature, known as Instagram Notes, was rolled out in December 2022. Īfter Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram. However, its early success did not last long and the user base of the app plummeted more than 80% to 8 million daily active Android users by the end of July. It is the fastest-growing consumer software application in history, gaining over 100 million users in its first five days, surpassing the record previously set by ChatGPT. The application is available on iOS and Android devices, while a web version offers limited functionality. Closely linked to Meta platform Instagram and additionally requiring users to both have an Instagram account and use Threads under the same Instagram handle, the functionality of Threads is similar to Twitter. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. Threads is an online social media and social networking service operated by Meta Platforms.
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