![]() Operationally, Ignition involves the use of powerful consumer outreach vehicles, direct demand stimulation, strategic and tactical pricing, consumer segmentation and personalization, content syndication, metadata and copy optimization. Steinberger said in November alone Open Road launched about 52,000 campaigns. The company is currently working with 35,000 titles (including about 11,000 titles to which it owns the rights) through its Ignition program and executes tens of thousands of individual marketing campaigns each month. Open Road’s data scientists analyze “thousands of data elements to determine the most appropriate marketing campaign,” Steinberger said. During that time he saw how Open Road's proprietary search engine optimization had potential to double the sale of backlist books. Steinberger told PW that after leaving Perseus Books Group following its sale to Hachette Book Group and before he formed a group that acquired Arcadia Publishing, he had consulted for Open Road. Founded in fall 2009 by former HarperCollins CEO Jane Friedman, Open Road began life as an e-book publisher and marketing company that in recent years has focused on using its proprietary platform to promote e-books for about 70 publishers. It was last used in The Rhythm Section.Įditor's Note: This has a much better concept and animation than the last logo.A newly formed investor group led by David Steinberger has acquired Open Road Integrated Media (OR/M) for what the Wall Street Journal reported was a purchase price between $60 million and $80 million. The short variant later premiered on Midnight Sun and the full animated version debuted on Show Dogs itself. This was first seen on the trailer for Show Dogs. ![]() Music/Sounds: A majestic orchestral fanfare.Īvailability: Uncommon. Produced in 2015 by Anibrain and Lipsync Post. An in-credit and plain white variant was seen on Holocaust: The Revenge Plot.įX/SFX: The lights rotating and moving, which are animated in nice CGI.A short and silent version that starts at the globe zooming out exists."ENTERTAINMENT" fades in underneath "ROAD", followed by the byline "A TMP COMPANY". As the words "GLOBAL" and "ROAD", with the "A"s in both words being in a slanted style, fade in, the lights slowly collapse and the Earth disappears in the middle of the words, transforming into a cyan crescent. The layers of lights zoom out, surrounding the model as well as some Chinese text in the left-center. Then, other lines appear, in red, blue and yellow, and altogether move around, forming a stylized model of the Earth. Logo: On a black background, a series of cyan lines appear, and within them they show gold, textured outlines of Earth's continents. Nicknames: "The Lights", "Colorful Earth", "Earth Lights" Global Road Entertainment (January 17, 2018-January 23, 2020) The last film to use this logo before its Summer 2020 revival was All I See Is You. Seen on Killer Elite, The Grey, and A Haunted House, among others. Music/Sounds: None, or the opening theme of the movie.Īvailability: Uncommon. The words slowly zoom in toward us.įX/SFX: The zooming of the words, which is very simple. ![]() ![]() Inside the words is the background of a road. Logo: Against a black background are the words "OPENROAD". Open Road Films (September 23, 2011-OctoOctober 16, 2020-) In the summer of 2020, the company was revived as part of Raven Capital Management. In September, Global Road filed for bankruptcy, and soon after began auctioning its subsidiaries. As a result, the company was forced to lay off their employees without severance, and soon after, was sued by Miramax over loans of City of Lies. As a result, the company's September release of City of Lies was put on hold the film they were allowed to distribute next, A.X.L., flopped at the box office. In August 2018, management of the company shifted from Donald Tang to primary lenders Bank of America and East West Bank, as he wasn't able to secure funds for Global Road. In August 2017, it was purchased by Tang Media Partners, who merged it with the also then-purchased IM Global, resulting in the current name. ![]() Global Road Entertainment began as Open Road Films, a distribution company started by theater chains AMC Theatres and Regal Entertainment Group in March 2011. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |